Bumble Bee Foods rebranded its interactive health and wellness program to promote a healthy lifestyle to more people. The program, formerly BeeWell Miles, is now BeeWell for Life. Through the program website, other online communities and on-the-ground events, BeeWell for Life provides resources and tools to encourage consumers toward a healthy, active lifestyle.

Participants in BeeWell for Life who log the miles they walk, run or bike are eligible for various prizes and help make a difference for Breast Cancer Network of Strength. For each mile logged through BeeWell for Life between now and October 31, 2010, Bumble Bee will donate 15¢ per mile. When one million miles are logged, the company will make an additional $50,000 contribution, for a total donation of $200,000. Additional information about BeeWell for Life can be found in the release below.

In addition to the rebrand, this week marks the start of the “Bee at the Walk” contest on BeeWell for Life. Now through April 9th, interested participants can submit their story related to breast cancer (via a text entry, personal photograph or video) explaining why they should attend the Breast Cancer Network of Strength Mother’s Day Walk to Empower as a BeeWell for Life National Ambassador in Chicago. Users can vote for their favorite submissions and based on those votes 5 finalists will be chosen. A panel of Bumble Bee & Network of Strength judges will then make a final review of the finalists and select the winner. The grand prize will include:

· All expense paid trip for 4 to Chicago

· Meet and greet with the NOS team

· Tour of the FTD corporate location

· Bouquet of roses provided by FTD

· Flip camera (or similar video recorder) to document the experience

In addition to the grand prize trip to Chicago, entrants can also select if they would like to be entered to become a Team Captain for the remaining 12 cities. If selected as a team captain, they will be sent a branded Flip camera to record their experience at the walk.

I was not compensated in any way to post this, I have a personal connection with Breast Cancer and I want to help with a great organization by posting for awareness.